Digital Marketing

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This course covers the essentials of digital marketing, from strategy to execution. It is suitable for beginners and professionals looking to enhance their online marketing skills.

Digital Marketing Fundamentals: Key concepts and strategies in digital marketing.
SEO and SEM: Techniques for search engine optimization and marketing.
Social Media Marketing: Creating and managing social media campaigns.
Content Marketing: Developing and distributing engaging content.
Analytics: Measuring and analyzing digital marketing performance using tools like Google Analytics.

Course Content

Introduction to Digital Marketing

Overview of Digital Marketing

00:00
Key Concepts and Terminology

00:00

SEO (Search Engine Optimization)

Social Media Marketing

Pay-Per-Click (PPC) Advertising

Email Marketing

Analytics and Reporting

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Digital Marketing

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What will you learn in this course?

Course Content

Introduction to Digital Marketing

Overview of Digital Marketing

Key Concepts and Terminology

SEO (Search Engine Optimization)

On-page SEO

Off-page SEO

Social Media Marketing

Platforms and Strategies

Content Creation

Pay-Per-Click (PPC) Advertising

Google Ads

Social Media Ads

Email Marketing

Campaign Creation

Performance Tracking

Analytics and Reporting

Tools and Techniques

Measuring ROI

Microsoft Fabric – A Deeper Dive

Project Management

Financial Modelling